Bimbo Donuts

Not a product you'd want to give your feminist friends...

Actually, Bimbo is a popular brand of baked goods from Mexico, and a good example of why it pays to consider foreign markets before choosing a trademark. 

US companies can easily run into the same situation in reverse -  Wendy's "Biggie" fries are popular in the USA, but in the UK the trademark is a bit offputting. In British slang, "biggie" is the reason for large disposable diapers.

If you're considering choosing a trademark for your business, be sure to read our "Do's and Don'ts of Choosing a Trademark" page.

 


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