Pschitt Soda

The French "Pschitt" is a popular brand of soda in Europe - it's owned by Perrier, in fact. For obvious reasons the name does not play well in English-speaking countries. 

It's important to consider foreign markets when you choose a trademark for your product. We Americans can find "Pschitt" soda or the Japanese soft drink brands "BM" or "Pocari Sweat" amusing, but Clairol was not amused when it introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is German slang for "manure."

Before you choose a trademark for your product, be sure to check out our "Do's and Don'ts of choosing a trademark" page.